As autumn arrives, Florence takes on new shades: the golden tones of the sun, with light gently brushing the ancient stones of the historic center. It’s the perfect season to rediscover the capital of the Renaissance at a slower pace, between art exhibitions, strolls, and stops at the city’s most authentic places.

And everything is just a few minutes away from our Hotel Roma, in the heart of Florence. Take advantage now of our special offer “Florentine Autumn” and experience the charm of the city in its most romantic season.

The daily rate includes:

• Buffet Breakfast offered by the Hotel
• Parking space in our private garage
• Complimentary Wi-Fi

Terms & Conditions:

• Offer valid from October 26th to November 25th, 2025
• Credit card required as guarantee
• Free cancellation up to 2 days before arrival
• Late cancellation: 1-night penalty charge
• No-show: total amount of the reservation will be charged
• No commission for Travel Agencies
• City Tax of €7.00 per person, per day, not included

This offer cannot be combined with others available on the website.

Wonderful Florence! 

Also from above!

The 55 meters-Panoramic Wheel turns again!

Placed in Piazza Vittorio Veneto, in the Parco delle Cascine, one enjoys a breathtaking view of the city at 360* !

Don't loose this experience!

Book the Hotel Roma!

The daily rate includes:

• Great Breakfast offered by the Hotel
• Ticket for the ride on the Panoramic Wheel
• Free WIFI

- City tax of euro 7,00.= per person, per day, excluded

CONDITIONS:

• Credit Card as garantee
• Cancellation without penalty up to 4 days before the date of the arrival;
• Late Cancellation and/or No-Show:  n. 1 night of penalty;
• No Commission to Travel Agencies

Not accumulable Offer with others present on the website

Winter package with private parking and breakfast included

Florence, with its timeless charm and streets rich in art and history, welcomes you to experience unforgettable winter holidays. Stroll along the Arno River, letting yourself be enveloped by the magical atmosphere of the season, admire the majesty of the Duomo, and be captivated by the masterpieces of the Uffizi. At every corner, Florence reveals its eternal beauty.

By staying at the Hotel Roma, with a view of the Basilica of Santa Maria Novella, you'll be just a few steps from Piazza della Signoria and Ponte Vecchio, immersed in the true essence of Florence.

Book our promotion!

The daily rate includes:

• Breakfast offered by the Hotel Roma
• Auto parking in a private and guarded garage, located a short distance from the hotel

Conditions:

• credit card as guarantee
• cancellation without penalty: up to 4 days before the arrival date
• late cancellation: 1-night penalty
• no arrival/no-show: total booking amount
• no commission for travel agencies
• city tax of €7.00 per person, per day, excluded.

offer not combinable with others present on the website

Give to those you love a unique emotion ... give a dream!

Dreams, art, and beauty converge to create an unforgettable experience in the magnificent city of Florence, also known as the Cradle of the Renaissance. And what better way to turn this dream into reality for your loved ones than by immersing them in the unique atmosphere of Hotel Roma.

The "Gift the Hotel Roma" package includes:

• A special dedicated rate
• Breakfast offered by the Hotel
• Bottle of wine in the room

Our hotel boasts a privileged location, offering easy access to Florence's most renowned architectural and artistic gems. With just a few steps, your loved ones can find themselves in the presence of the awe-inspiring Santa Maria del Fiore church, the splendid Uffizi Gallery, and the iconic Ponte Vecchio. At Hotel Roma, we provide the perfect haven for guests to fully immerse themselves in the rich cultural heritage of this extraordinary city.

Picture your loved ones strolling along the charming medieval streets, stumbling upon hidden pockets of beauty. Florence is brimming with delightful surprises, and Hotel Roma serves as an ideal launching pad to explore the wonders that await. From Michelangelo's masterpieces to the tantalizing flavors of Tuscan cuisine, every moment spent here will be an authentic and unforgettable experience.

Look no further; allow your loved ones to embark on a Florentine dream by choosing Hotel Roma as their home away from home.

I AM YOU
Individual and Collective Identities in Contemporary Art and Design

The days of the Florence Biennale are characterised by a rich programme of events, performances, workshops, talks and the presence of guests of honour. 

The event once again brings together artists and designers from all over the world, who can dialogue with the theme chosen for this edition:

the concepts of individual and collective identities, in their multiple philosophical, psychological, sociological and cultural meanings

https://www.florencebiennale.org/xiv-edizione-2023

Florence, Fortezza da Basso, from 14 to 22 october 2023

Florence beckons as an alluring destination, boasting awe-inspiring architecture, verdant surroundings, and historic alleys that exude a rich tapestry of stories waiting to be unraveled. For art enthusiasts, the Uffizi Gallery and the museums of Palazzo Vecchio stand as captivating options, all conveniently located within a leisurely stroll from our hotel.

Yet, there's an additional layer of excitement to heighten your anticipation: we've unveiled an exceptional promotion, granting you the chance to partake in a last-minute adventure, ensuring an experience that will linger in your memories for a lifetime.

Our most beautiful Double Rooms,

with view on the magnificent Basilica of Santa Maria Novella,

at a special rate!

"Last-minute offer" includes:

• Special discounted Rate on the Double Rooms with View!
• Breakfast offered by Hotel Roma

Conditions:

• Credit card as guarantee
• Cancellation without penalty up to 2 days before arrival date
• Late cancellation: 1 night penalty charge
• No-Show: full charge of reservation
• No commission to Travel Agencies
• Tourist tax of euro 7.00.= per person, per day, not included

Offer cannot be combined with others on the site

From 24 September to 02 October at Palazzo Corsini there will be the XXXII BIAF - Biennale Internazionale dell'Antiquariato in Florence, the great exhibition of ancient works from all over the world.

The 32nd edition means more than 60 years of activity of the first Antiques Exhibition organized in the world.

The BIAF is housed in the precious baroque rooms of Palazzo Corsini sull'Arno, where the best international antiques tradition will be represented, but with increasing attention to modern and contemporary art.

More info on:

https://www.biaf.it/en/biaf-en/